Nexxen

Background
As Nexxen’s solo designer, I optimized the Supply Side (SSP, CTV AdServer & Internal Ad Exchange), delivering advanced analytics and streamlined ad workflows across digital channels.

Role
I contributed to the overall design process and oversaw aspects related to product scoping, user flows, wireframes, rapid prototyping, and usability testing.

Additionally, I conducted user research, facilitated co-workshops, and contributed in synthesising research findings to produce viable ideas.

SSP publishers need detailed content targeting insights to optimize inventory deals and maximize revenue.

How might we empower publishers with precise and actionable content targeting insights to align their inventory with advertiser needs, unlock premium deals, and maximize revenue potential while staying competitive in a data-driven ad market?

Approach

I designed a new feature with Progressive Disclosure as its core pattern. Instead of dumping all metrics up front, we layered the experience

Quantitative

• Time to identify performance issues by [X%]
  
• Dependency on Excel exports by [X%]
  
• Adoption of dashboard as primary analysis tool
  

Qualitative

• Users reported higher confidence in decision-making
  
• Fewer clarification questions between teams
  
• The dashboard became a shared language across roles
  

Trade-offs

• Less flexibility for ad-hoc exploration
  
• More opinionated structure

Other works