Nexxen

Background
Nexxen integrates seamlessly within the adtech ecosystem, providing advanced solutions for Supply Side Platforms (SSPs). As the solo designer on the project, I focused on optimizing the Supply Side, including the CTV AdServer and Internal Ad Exchange. This integration empowers advertisers and publishers with enhanced analytics capabilities, optimizing ad workflows and performance management across different digital channels.

Role
Product designer

SSP publishers need detailed content targeting insights to optimize inventory deals and maximize revenue.

Research

Research involved user and clients interviews and testing a new progressive disclosure pattern for data insights flow using Figma prototypes and Useberry. To gather insights efficiently and cost-effectively, i leveraged Useberry.

SSP publishers struggle to gain detailed and actionable content targeting insights, leaving them unable to effectively optimize inventory deals or maximize revenue. Without precise data, they face challenges in understanding audience behavior, creating value-driven ad packages, and staying competitive in a market that demands highly targeted and efficient ad placements. This lack of insights leads to missed opportunities for increased fill rates, higher CPMs, and stronger advertiser partnerships.

What Users are feeling

Users feel frustrated and left behind because, without effective content targeting, they can’t align their inventory with high-value advertiser demands, resulting in wasted impressions and missed revenue opportunities.

How might we empower publishers with precise and actionable content targeting insights to align their inventory with advertiser needs, unlock premium deals, and maximize revenue potential while staying competitive in a data-driven ad market?

Approach

I designed a new feature with Progressive Disclosure as its core pattern. Instead of dumping all metrics up front, we layered the experience