Nexxen
BackgroundAs Nexxen’s solo designer, I optimized the Supply Side (SSP, CTV AdServer & Internal Ad Exchange), delivering advanced analytics and streamlined ad workflows across digital channels.
Role
Product designer
Product
NEXXEN SSP: A leading Supply-Side Platform (SSP) offering advanced ad management and optimization solutions for publishers and advertisers.
Challenge
SSP publishers need detailed content targeting insights to optimize inventory deals and maximize revenue.
How might we
How might we empower publishers with precise and actionable content targeting insights to align their inventory with advertiser needs, unlock premium deals, and maximize revenue potential while staying competitive in a data-driven ad market?
Approach
I designed a new feature with Progressive Disclosure as its core pattern. Instead of dumping all metrics up front, we layered the experience
Other works
