Case Study · 2026
NDA Platform Summary
Transforming Industrial Operations into a Unified Platform
Designed core workflows for managing industrial assets, investigating operational incidents, and monitoring equipment performance across large-scale energy infrastructure.
RoleLead Product Designer
ScopeAsset Modeling · Incident Management · Reporting · Administration · Design System
DomainIndustrial IoT / Energy Infrastructure
PartnerBaker Hughes & Sibintek (GE Predix)
Platform Montage
Overview interface
01 · Domain Discovery
Designing for Operators, Engineers, and Administrators
The platform supported complex industrial operations, but workflows were fragmented across multiple services and exposed technical system structures rather than operational mental models.
Operators monitoring steam pipelines, field engineers repairing pumps, and administrators provisioning keys struggled with disjointed screens and variable interaction schemas.
To redesign the experience, I:
- 01/Defined user archetypes and specialized sub-archetypes across operational levels.
- 02/Mapped core end-to-end operational workflows from discovery to maintenance closure.
- 03/Identified relationships between equipment assets, alerts, user permissions, and custom reports.
- 04/Created a clean, modular information architecture structured for future platform growth.
Ecosystem Mapping Diagram
Asset Registry (Physical)↔Telemetry Signals (IoT)
Incident Triage (Logic)↔Governance Policies (Admin)
Incident Response Journey Map
Stage 1Telemetry Alert
Stage 2Asset Hierarchy Lookup
Stage 3Triage & Escalation
Stage 4Resolution Log
02 · Pillar 1
Asset Modeling Creating a Digital Representation of Physical Infrastructure
Asset Modeling became the foundation of the platform, allowing organizations to represent equipment, facilities, and operational dependencies digitally.
I designed interfaces that coordinate physical assets and virtual sensor models. By linking physical nodes to digital entities, operators can trace upstream dependencies instantly and visualize how a single valve failure impacts the broader pipeline network.
What I Designed
Asset hierarchiesRelationship managementAsset lifecycle workflowsConfiguration interfacesValidation states
Embedded prototype
Telemetry Studio
Loading live prototype
If the embed is blocked by the prototype host, open it in a new tab.
03 · Pillar 2
Incident Management Turning Operational Failures into Structured Workflows
Operators needed a clear way to identify, investigate, and resolve incidents across distributed infrastructure.
Instead of simple alert feeds that create cognitive noise, I created structured investigation flows. These paths automatically aggregate asset history, telemetry graphs, and active work orders, moving operators from passive observation to fast, targeted action.
Key Outcome
Reduced ambiguity during incident investigation and created a standardized operational process.
What I Designed
Incident creationTriage workflowsEscalation pathsStatus managementResolution tracking
04 · Pillar 3
Operational Visibility Dashboards & Reporting
Industrial teams generated massive amounts of operational data but lacked clear visibility into asset performance.
I designed a reporting and analytics layer that transformed telemetry into actionable insights. By combining dashboards and reports together, users can monitor sensor feeds in real time and generate regulatory custom reports with a single click.
Highlights
Performance dashboardsAsset monitoringKPI trackingTrend analysisExecutive reporting
Primary operational dashboard views
Operational Data
BackAlex ShternUfachim21.10.21 13:30 (Msc)⌕◌
20.09.21-20.10.21Updated 21.10.21 05:33:12
Investigation Statistics
QuantityIncidentsFalseIn ProgressNew
Reliability statistics
Quantity96%Average Performance
↓-11,2%Reliability Trend
Operational Data
BackAlex ShternUfachim21.10.21 13:30 (Msc)⌕◌
20.09.21-20.10.21Updated 21.10.21 05:33:12
Incidents by Measurement Systems
QuantityInvestigation Statistics
QuantityIncidentsFalseIn ProgressNew
Reliability statistics
Quantity96%Average Performance
↓-11,2%Reliability Trend
05 · Pillar 4
Industrial Rule IDE Administration & Governance
Industrial IDE for digital twin operations.
A model-driven operations platform that connects telemetry, asset relationships, and operational logic into one system for monitoring, decisions, and automation at scale.
It sits between SCADA, Digital Twin, Asset Management, and Observability systems.
Operational intelligence flow
SCADA
Digital Twin
Asset Mgmt
Observability
Industrial Rule IDE
Unified model, logic, and operations layer
01
Monitor
Asset health
02
Model
Relationships
03
Define
Automation logic
04
Investigate
Incidents
05
Deploy
Rules safely
06 · Design Infrastructure
Design System Scaling Multiple Products Through Shared Foundations
To support rapid platform growth across independent product teams, I initiated and led the implementation of a shared design system.
By standardizing common interaction blocks — tables, data filters, telemetry charts, and modal warnings — we established a unified language that ensured design quality and sped up delivery times.
Faster deliveryStandardized layouts enabled teams to prototype in browser directly
Consistent UXInconsistencies across microservices dropped by 80%
Engineering collaborationClear specs linked tokens to implementation schemas
Rapid validationOperators tested complex flows prior to development
07 · Impact
Platform Transformation
Result 01
Unified workflows
Coordinated asset tracking, incident triage, and reporting into a single operational interface, eliminating service isolation.
Result 02
Simplified processes
Transformed complex industrial workflows into intuitive views mapping operator and engineer mental models.
Result 03
Scalable foundations
Established clean UX standards and grids that lay the groundwork for future product expansion.
Result 04
Accelerated development
Enabled product teams to build and ship consistent, production-ready interfaces using a shared system.
Result 05
Reduced decision lag
Placed asset hierarchy context inline to minimize the risk of destructive data overrides.